drwxr-xr-x paid-ads/
Paid ads
Google, Meta and LinkedIn. Account setup, creative testing, conversion tracking and scaling spend.
gordon@growth:~$
I help companies grow.
Paid, GTM and the systems behind them.
I'm Gordon Leslie. I've run growth for Clearco, Felix Health, Opencare, Blinkist, Wattpad and more.
I mostly work with early-stage B2B startups that need growth to start working and want someone hands-on to do it.
$100M+ spent on paid ads
gordon@growth:~$
# clearbanc is now clearco
gordon@growth:~$
$100M+spent on paid ads
200xclearco (formerly clearbanc)$10K → $2M/mo ad spend in 12 months
how →
Testing different creative formats, messaging pillars and funnels.
5xfintech$1B → $5B AUM in just over a year. 30–60% of customers came from paid, depending on the month.
how →
Running ads across different products, running ads to blog content, and testing different ad themes.
$0 → $400Kfelix healthmonthly ad spend in 6 months, as a brand-new brand
$500K+wattpadmonthly ad spend. Then they got acquired.
$200K+ecommercerevenue in 3 weeks from dropshipping stores I built
-- end of log --
gordon@growth:~$
“I love working with Gordon. Due to the nature of our business, we can have fairly demanding turn around times. Gordon is able to churn out quality work that matches our pace. He's a data-driven performance marketer that can help you with anything from creative to ad management to front end dev help.”
“Gordon is my first referral anytime someone needs help with paid growth. Gordon is a deep product expert, high performing practitioner, and delightful to work with. I haven't found another agency of this quality, and I'm always excited when I get to work with them.”
gordon@growth:~$
drwxr-xr-x gtm/
GTM strategy
Who to sell to, what to say, which channels to use, and the launch plan.
drwxr-xr-x growth/
Growth
Funnels, experiments, lifecycle email and attribution. Find where people drop off and fix it.
gordon@growth:~$
~/built ├── signal-outreach/ buying signal → right person → message in your voice → multichannel send ├── newsletter-automation/ feature brief → newsletter → figma artwork ├── ai-tagging/ records in → AI tags → clean segments ├── enrichment/ account → firmographics + contacts → crm ├── crm-routing/ new lead → score → right owner ├── ad-ops/ creative variants + reporting on autopilot └── attribution/ click → crm → revenue
signal-outreach/
Signal-based outreach
Watches for buying signals, finds the right person to contact, writes outreach in your voice about that signal, and sends it across multiple channels.
newsletter-automation/
Newsletter automation
Takes a product feature brief and turns it into an email newsletter, with the artwork made automatically in Figma.
ai-tagging/
AI tagging
Uses AI to tag leads, accounts and other records so you can segment, prioritise and report on them.
enrichment/
Lead and account enrichment
Fills in company and contact data automatically so sales and marketing work from complete records.
crm-routing/
CRM routing
Scores new leads and sends them to the right person or sequence without anyone doing it by hand.
ad-ops/
Ad creative and reporting automation
Generates creative variations for testing and pulls ad performance into one place automatically.
attribution/
Attribution pipelines
Connects ad clicks to CRM records and revenue, and sends offline conversions back to the ad platforms.
gordon@growth:~$
usage: engage [audit | build | run]
- audit
- I look at your GTM, funnel and ad accounts and tell you what to fix first.
- build
- I set up tracking, campaigns and landing pages.
- run
- I run your paid and growth work week to week.
# I take on a few clients at a time and do the work myself.
gordon@growth:~$
Changelog
# what I've shipped and written lately
- [writing] If you can prompt it to completion, you can build it
- [shipped] Tandem: coding agents side by side
- [shipped] FocusDock: a dock that keeps me on task
- [shipped] Still: notes and to-dos for Mac and iPhone
- [shipped] LimitBar: AI plan limits in the menu bar
- [shipped] Mailsi: email, calendar and to-dos in one Mac app
gordon@growth:~$
gordon@growth:~$